Who We Are
Founded in 1969, JR strives to become the ultimate creative partner.
Operating out of
Southwest Michigan offices and with remote partners around the world,
we pride ourselves in operating efficiently.
Integrating AI Into Our Everyday
Innovation drives everything we do, and AI is a key part of that evolution. By integrating intelligent tools into our daily operations,
we elevate how we plan, create, and deliver content. Our clients benefit from faster insights, sharper storytelling, and more impactful campaigns.
Starting Our Partnership
1
Partnership Kickoff
Before work of consequence begins, we believe it’s important to bring all key team members together to discuss the working relationship between our companies. Typically, this meeting will include an Account Director and our husband-and-wife team of CEO and President.
2
In-Person Meeting
After a virtual intro with projects of scale, we prefer in-person meetings and presentations where we come to you. While it might seem old-fashioned to some, we believe that meeting face to face is the best way of building trust in us as an agency partner.
3
Project Estimate
So you can get a sense of our competitive rates, we are open to ballpark estimating initiatives early on. If we’ve developed a solid rapport and are in the right price range, we’re ready to move to the next step.
Ready to Get Started?
Let’s discuss your next project, the essential elements you need, and the timelines you have in mind.
Woman-Owned Company
Jackie Huie, CEO
and Chief Creative Officer
In a world of corporate takeovers, buyouts and mergers, JohnsonRauhoff has remained privately held. It’s been a family affair that started in 1969 with Don Johnson and continues today with his daughter, JR CEO, Jackie Huie. We’re a woman-owned company built to be the ultimate creative partner.
Since 1990, Jackie has led JR with a passion for innovation, creativity, and measurable results. Under her leadership, the agency has earned national recognition as one of the top creative firms helping clients achieve record-breaking sales. A member of CHIEF, Jackie is also the 2025–26 Governor of Rotary District 6360. Deeply committed to career mentoring she created the Rotary Student Program in 2007, a global program which connects students with professionals in dream careers. A graduate of the American Academy of Art with a Creative Management Certification from Notre Dame, Jackie and her husband, Mike, share a love of travel, Italian farmhouses, three children and two rescued pit bulls.
Guiding the work and the culture, our leaders keep us bold, focused, and moving forward. Ready for any challenge that comes their way.
Our Leadership Team
Mike Huie, President
An MBA graduate of Purdue University’s Krannert School of Management, Mike is the former Global Director of KitchenAid Small Appliances. Known for building high-performing teams, he blends strategy and innovation to deliver measurable, lasting results. As President of JR, Mike is driven by a passion for helping clients succeed and businesses grow through omni-channel marketing. He’s equally committed to mentoring team members, advancing their careers, and attracting top talent from around the world. Holding several patents, Mike is also the inventor of Product Hound, an app designed to keep home appliances safe. A dedicated Rotarian and global speaker, Mike has traveled extensively, sharing insights on leadership and growth. Whether at work or abroad, Mike enjoys time with his wife, Jackie, exploring the world with their family, and restoring their 130-year-old Italian farmhouse.
Lyn Wilson, Sr. Account Director
As a Senior Account Director with 16 years at JR, Lyn guides Studio account relationships and oversees Photo and Video projects to ensure creative work is delivered with excellence and impact. Known for building strong partnerships, mentoring teammates, and creating efficient workflows that strengthen collaboration across the agency, Lyn takes a steady, solutions-focused approach, helping team members bring big ideas to life. A 2001 graduate of the University of Georgia, Lyn is an avid Georgia Bulldogs fan and enjoys time with husband Jamal, traveling with her family, taking on her Peloton and cheering on her 2 kids at their many sporting events.
Katie Veine, Account Director
A 30-year sales and marketing veteran, Katie has built a solid career by helping both B2B and B2C brands grow through strategic vision and customer-focused solutions. She has led teams across multiple industries, building client relationships and launching successful campaigns. Known for blending big-picture strategy with hands-on execution, she develops teams while delivering measurable results. Her passion for innovation and people-centered leadership has earned her a reputation as a trusted partner. In her free time Katie enjoys getaways in Florida with her husband Doug, time at the family cottage in Michigan and boating.
Amy Hemphill, HR Director
Amy has spent more than 30 years shaping JR’s culture into a place where talent thrives and people feel at home. Her goal at JR has been to create a working environment that is overflowing with talent, forward thinking, and feels like home. She can instantly tell if a person would thrive at JR, which has helped create an exceptional culture with one of the lowest turnover rates in the industry. Amy attributes JR success to the culture of bringing dogs to work and being situated on Lake Michigan. If you are in the industry, Amy is always looking for talented photographers, stylists, art Director's and copywriters. Off the clock, Amy enjoys travel, tending to her flower garden, and living by the lake with her husband, Rick.
Crispin Ward, Finance Director
A Plante Moran veteran, Crispin brings a deep understanding of accounting standards, with a proven ability to streamline processes, guide teams, and align finances with business goals. With more than 15 years of experience in accounting, he brings expertise in financial reporting, tax preparation, and audit management. Crispin is recognized for his collaborative approach and ability to translate complex financials into strategies that drive growth. Outside of JR, Crispin enjoys time with his partner Angela and their two sons, mentoring future professionals, volleyball, coaching basketball and staying active as a fitness enthusiast.
Giving to Others
Rotary Career Mentoring
Since 1969, JR has given time to various causes, including the Red Cross, Masons and Rotary. Since 2007, JR has contributed all services to promoting the Rotary Student Program which aligns high school students with professionals in dream careers. Featured on Rotary.org under Education, the program is the brainchild of JR CEO, Jackie Huie, who is passionate about building young leaders.
Philanthropic Hearts
JR Team Members have a true philanthropic spirit with many actively engaging in efforts to support various causes in our communities and around the world. In Southwest Michigan, team members participate in the Boss Services 911 Hero Climb which honors fallen 9/11 heroes and raises funds for local fire and public safety departments.
Giving Globally
For a number of years, through the generous support of client partners, JR has made significant donations to those in need. Donations of clothing and both large and small household items have been given to local groups, like The Salvation Army of Benton Harbor and to those in need in far away countries, like Cuba, Dominican Republic, El Salvador and Nepal.
Our Teams
The JR culture is built on connection and celebration, from monthly team BBQs and homemade birthday cakes to anniversary luncheons and holiday parties. When we won 'Best Places to Work in Michigan,' llamas joined the celebration. For movie releases, the team goes all out. And every Christmas, company owners host a festive gathering at their home, complete with customized gifts for the team.
Based in
Southwest Michigan
JR headquarters is on Lake Michigan, which offers a wealth of outdoor activities including biking, camping, fishing, hiking and skiing. Home to one of the top 10 beaches in the U.S.,
JR offers the best work-life balance for team members.
How
We Started
After a decade immersed in the ad world, Don Johnson saw the need for a different kind of agency. He envisioned a communications firm that could work smarter, turn jobs faster, and deliver exceptional service to clients who deserved more for their money. This results-driven, lean mindset remains the cornerstone of JohnsonRauhoff.
Today JohnsonRauhoff, commonly referred to as JR, continues to honor the legacy established by its founder. We remain dedicated to our client relationships and consistently exceed expectations with our quality of work.
FOUNDER,
DON JOHNSON'S MISSION: